Tag: gapp

Los Angeles television personality and celebrity chef Antonia Lofaso is on tap to headline the fifth annual Wild Alaska Pollock meeting on Sept. 28 at the Four Seasons Seattle hotel. The annual meeting of the Association of Genuine Alaska Pollock Producers (GAPP) brings together a number of individuals and companies engaged in the groundfish industry. Craig Morris, chief executive officer of GAPP, said Lofaso was a hit at the 2022 annual meeting, as she demonstrated live, on stage, a signature dish from her influencer work with GAPP. Lofaso is part of GAPP’s “Always On” awareness and demand campaign launched last year on social media.  GAPP’s plan is to continue the promotion with three waves of content this year, with the first launch coming still during this summer. The a...

Year-over-year survey results show a leap in Americans’ intent-to-purchase wild Alaska Pollock over the next 30 days, according to an international marketing firm tracking product demand for the Association of Genuine Alaska Pollock Producers (GAPP). Survey results presented by Ketchum Global this week during the fourth Wild Alaska Pollock annual meeting in Seattle on Oct. 17 said nearly seven million more consumers now know more about wild Alaska Pollock than a year ago. Mary Elizabeth Germaine, head of analytics for marketing firm Ketchum Global, said the likelihood of purchasing and eating wild Alaska Pollock within the next 30 days is now 31%, closing the gap between wild Alaska Pollock and Pacific cod. The gap between wild Alaska Pollock and cod is now narrowed by 2%, she sa...

Top officials with Arctic Storm Management Group and Glacier Fish Co. will discuss the evolution of the wild Alaska Pollock fishery in a panel discussion during the annual meeting of the Genuine Alaska Pollock Producers (GAPP) on Oct. 17 at the Seattle Westin hotel. The idea of a panel to discuss the rise of the multi-million-dollar Alaska Pollock industry came from Bob Desautel, chairman of the board of GAPP and president and chief operating officer of Global Seafoods. Panelists include Wally Pereyra, chairman of Arctic Storm Management Group; Doug Christensen, president and chief executive officer of Arctic Storm; and Jim Johnson, president and chief executive officer of Glacier Fish Co. DeSautel said he felt the panel discussion detailing how far this fishery has come and the s...

An annual study now underway on consumers perspective about wild Alaska Pollock includes questions this year about the impact of rising food prices, as well as questions specific to surimi seafood. Study conclusions are to be presented at the annual meeting of the Association of Genuine Alaska Pollock Producers (GAPP) at the Westin Seattle hotel on Oct. 17th. The study by the international public relations firm Ketchum is recognized in the industry as the annual barometer of the industry’s efforts to improve the image of wild Alaska Pollock from an anonymous white fish to a household name. “These results are not only GAPP’s ‘report card’ but the compass that guides our industry’s marketing and promotional efforts in the future,” GAPP Chief Executive Officer Craig Morris said. ...

A major promoter of wild Alaska Pollock plans to announce by mid-September matching grants for its latest round of partnership funding in a competition to expand markets for wild Alaska Pollock products worldwide. All proposals are due to Genuine Alaska Pollock Producers (GAPP) by Aug. 12. “The global food sector is now, perhaps more than ever, ripe for disruptive innovation and break-through promotions,” GAPP Chief Executive Officer Craig Morris said. GAPP’s research has identified key growth areas for wild Alaska Pollock that are of particular interest in this round of funding. Specifically, the organizations has said that it will give particular emphasis to programs that take place in “favorable” or “very favorable,” as identified by Wild Alaska Pollock 2040 research. GA...