BBRSDA Offers Updated 2023 Retail Plan for Summer of Sockeye

The Bristol Bay Regional Seafood Development Association.

The Bristol Bay Regional Seafood Development Association laid out its 2023 marketing tool kit in late May in advance of another robust harvest of millions of wild Alaska sockeye salmon.

The tool kit, designed for the BBRSDA by Rising Tide Communications in Anchorage, includes grilling instructions, sockeye recipes for salads, burgers, tacos and curried red salmon, detailed harvester profiles, sustainability information and more.

The kits also include posters, recipe cards, Bristol Bay salmon informational cards, retail posters of Bristol Bay harvesters and Bristol Bay sockeye salmon stickers which retailers can order online.  

The kits are free to everyone selling Bristol Bay salmon, and can be ordered online at or by emailing