Virtual All-Hands-On-Deck Helps Mark ASMI’s 40th Anniversary

The Alaska Seafood Marketing Institute is preparing to host its annual All-Hands-On-Deck meeting virtually Nov. 9-11. Image via ASMI.

Alaska Seafood Marketing Institute is preparing to host its annual All-Hands-On-Deck meeting virtually Nov. 9-11, with added touches this year honoring the 40th anniversary of ASMI.

In an announcement on its website on Tuesday, Oct. 12, the public-private partnership between the state of Alaska and its seafood industry said that in the coming weeks, ASMI plans to share an in-depth retrospective about ASMI’s history, including interviews with former ASMI leaders, and share a curated collection of some of its best recipes, to celebrate Alaska’s iconic species, including some newly developed ones by one of Alaska’s greatest chefs.

“We’re excited to celebrate this milestone with our ASMI family as we take a moment to reflect on how far we’ve come and what the future holds,” ASMI officials said in a prepared statement.

All-Hands-On-Deck is a popular industry event, which in the past few years has been held at the Hotel Captain Cook in Anchorage. After the novel coronavirus hit Alaska in March of 2020 and spread statewide ASMI opted for a virtual interactive event, which attracted over 250 participants.

This will be the second year for a virtual conference, again complete with speakers via video in a virtual setting that allows participants to post their questions during presentations and get responses from the speakers.

ASMI was established by state statue in 1981 to bring together expertise across all areas of Alaska’s iconic seafood industry to ensure that the state’s wild and sustainable seafood resource retains its competitive advantage in global markets.

ASMI also recently announced that after a successful partnership in 2020, ASMI Retail has again partnered with Progressive Grocer magazine to deliver a revitalized animated spotlight on today’s seafood consumers and how influential the Alaska Seafood brand can be in boosting demand.

The spotlight utilizes data from the FMI Power of Seafood 2021 report, in which the Food Industry Association offers insights on ways to maintain strong seafood sales.