New Marketing Association Hawks the Taste of Sole
Major producers of Alaska flatfish announced in late January that they’ve formed the Wild Alaska Sole Association (WASA), with the intent of convincing seafood lovers in domestic and international markets that for a delicious center of the plate protein “you gotta have sole.”
“Our fish has significant advantages over inferior farmed whitefish options,” Jim Johnson of Glacier Fish Co. and North Star Fishing Co., LLC, and the newly installed president of WASA, said.
“It’s an abundant and conservatively managed fishery that can provide consistent, high-quality supply,” he remarked. “Best of all, it offers all of the benefits the U.S. consumer is looking for – great taste, a unique eating experience, tremendous nutritional benefits and certified sustainability.”
Seafood marketing ...