GAPP Explores New Pollock Markets in Southeast Asia
Attracting new customers in Malaysia is the focus of the latest sales effort of the Association of Genuine Alaska Pollock Producers (GAPP), based on market research that has identified the southeast Asia country of as a favorable market for wild Alaska pollock.
Conclusions of a recent market research study on current and potential future markets conducted for GAPP by McKinley Research Group in Anchorage, Alaska showed that Malaysians embrace wild Alaska pollock in both its fillet and surimi forms, with wild Alaska pollock and other whitefish being cooked at home as a center-of-the-plate entrée, with the head on and bones in, fried or cooked in sauce.
During Chinese New Year each February, fish is served with the head and tail on, signifying the start of and an end to the year. Su...