Tag: lent

GAPP Planning Ahead for Lenten Seafood Promotions
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GAPP Planning Ahead for Lenten Seafood Promotions

Lent doesn’t begin until early March, but Craig Morris, chief executive officer of Genuine Alaska Pollock Producers (GAPP), said Jan. 20 that his organization is ready with several collaborative seafood promotion to provide those observing Lent from March 5 through April 17. Morris said that Gorton Seafood plans a “The Sea Belongs to All of Us” campaign at retail to direct Lent-conscious consumers to the frozen seafood aisle with its iconic yellow bags of seafood, including their anchor, Alaska pollock battered fish fillets. Harbor Seafoods will promote the Skipper’s line of Wild Alaska pollock for sale at convenience stores and restaurants for those who prepare seafood for Lent, and High Liner Foods will promote its foodservice line of Alaska pollock products for limited time me...