ASMI Partners with Cruise Industry to Promote Alaska Seafood
Alaska Seafood Marketing Institute is partnering with Holland America Line to promote the company’s exclusive use of Alaska seafood on its six ships bringing visitors to the 49th state.
ASMI spokeswoman Ashley Heimbigner said the partnership would include stories from harvesters and processors of Alaska seafood as well as chefs. Future programming initiatives are to include recipe development in concert with Holland America Line’s “Culinary Council,” in-destination video content, onboard Alaska seafood trivia and recipes from council Chef Ethan Stowell.
ASMI and Holland America inaugurated their partnership on July 5, with Stowell joining Alaska commercial harvesters and local leaders in Juneau to demonstrate the depth and breadth of Alaska’s seafood bounty, including five specie...