GAPP: Positive Perception of Alaska Pollock Growing
An influencer campaign on social media and related efforts by the industry have put the Wild Alaska pollock industry on track for an increased return on investment in 2025, according to the 2024-25 annual report by Genuine Alaska Pollock Producers (GAPP).
A major investment in its partnership program and bringing more product into domestic markets, was coupled with an increased focus on international marketing in 2024, along with targeted consumer research in key European markets. GAPP Chief Executive Officer Craig Morris cited those factors in comments included in the report, which was released Jan. 6.
GAPP’s largest-ever international partnership program investments were in international markets such as Asia, Latin America and Europe, he said.
The Alaska Pollock Fishery Alli...
