The Copper River/Prince William Sound Marketing Association has officially launched its new “Salmon Locator” for the Internet site Facebook just prior to the International Boston Seafood Show, which takes place March 11-13. The trade launch will be followed by a consumer launch announcing the start of the 2012 season. The object is to direct fans to retailers and restaurants that carry king, sockeye and coho salmon during their respective seasons.
Retailers carrying Copper River salmon this season can take advantage of the free promotion by adding their locations to the app at www.findcopperriver.org, or they or can contact firstname.lastname@example.org directly to be included in the app.
By logging on to www.findcopperriver.org shoppers can find salmon by simply inputting their city, address or zip code or tag it if they want to share the name and address of a store or restaurant that carries Copper River salmon with other salmon lovers.
In addition to helping shoppers find their way, the app will also help the region’s fishermen connect with where their product is being sold. Additionally, a group of food bloggers in 15 key markets will be helping to find and tag Copper River Salmon in their cities.
Wild Alaska king, sockeye and coho salmon from the Copper River has become almost a brand name in its own right thanks to extensive advertising promotions over the years.
In cooperation with Alaska Airlines, which flies a great deal of the freshly harvested salmon to Seattle each spring, a popular media event is planned to celebrate the arrival in Seattle of the first load of wild salmon from the Copper River.
One major processor said customers also place their orders in advance each year for first run Copper River kings and sockeyes. Copper River salmon is available fresh from May through September and available frozen throughout the year.