Bristol Bay Waypoints Reports Big Catch
The Bristol Bay Regional Seafood Development Association, which represents the drift gillnet fleet in Bristol Bay, is reporting its first big catch via the association’s new consumer friendly website, www.BristolBaySockeye.org.According to the BBRSDA, marketers at Haggen, a 29-supermarket operator with stores in Washington and Oregon, said they learned a lot about Bristol Bay salmon from the new website prior to contacting the BBRSDA about using some of its text and photos in their new Bristol Bay sockeye salmon promotion.The Haggen advertising promotes the taste, texture, health benefits, sustainability and abundance of Bristol Bay’s wild salmon species.Bob Waldrop, executive director of the association, said the association is pleased that it can help to build demand at the retail level....