ASMI Seafood Marketing Conference Goes Virtual in November

Alaska Seafood Marketing Institute, the state’s public-private partnership with the seafood industry, will hold its annual marketing conference virtually in November due to health and safety concerns over the ongoing global COVID-19 pandemic.

The complete agenda, now posted online at, outlines the current agenda for the Nov. 10-13 meeting.

The general session on the first day will include a presentation from McKinley Capital Management (formerly the McDowell Group) on COVID-19 impacts on seafood marketing over the past year, and a roundtable discussion on Alaska seafood around the world.

Day two includes presentations by the salmon, halibut and sablefish, whitefish and shellfish species committees, plus the international marketing committee meeting on Asian marketing. The International marketing committee then continues on day three, with discussion of its South American and European programs and domestic marketing and communications. A live question and answer session with the ASMI program staff is to be held that afternoon.

The ASMI board of directors meeting will be held on the final morning of the conference, followed by an update on responsible fisheries management and recommendations from ASMI’s operational committee.

Check at the above website for updates and to attend any of the virtual sessions.