Northern California-based Wild Planet Foods, which specializes in sustainably caught seafood, in mid-July announced the introduction of five new seafood items to Whole Foods Market shelves nationwide.
“The fishing industry continues to face criticism due to the depletion of fish in our waters, with 34.2% of global fish stocks being overfished and about 22 billion pounds of food killed and discarded due to non-selective harvesting methods,” the company said in a statement announcing the new products.
Wild Planet has said that it uses selective harvesting methods that target just one species at a time to help eliminate bycatch, whether that means catching tuna without nets and only using a pole and line, or sourcing from well-managed and highly respected fisheries for salmon and mackerel.
“The future of our oceans relies on responsible fishing, which is why Wild Planet partners with small-scale fishermen and fishing families who share our mission in respecting the planet by only taking what it can give and wasting nothing taken,” the company said.
Wild Planet’s new Whole Foods Market additions expand upon some of the brand’s current canned fish items, which include albacore and skipjack tuna, mackerel, sardines and anchovies. The new ready-to-eat options include:
Skipjack Solid Light Wild Tuna in Pure Olive Oil: This tuna is 100% pole and line caught, according to Wild Foods, is hand-cut and hand-packed and has a touch of sea salt and pure olive oil.
Wild Smoked Pink Salmon in Extra Virgin Olive Oil: Sustainably sourced in the Northeast Pacific by small-scale fishermen, this salmon is wood-fire smoked using alder wood to complement the flavor of the fish.
Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil: Sustainably sourced in the North Atlantic and Eastern Pacific by small-scale fishermen, these fillets are smoked, hand-cut and hand-packed with olive oil and sea salt.
Wild Pink Salmon, 3-Pack: Harvested in the Pacific Ocean, working with small-scale fishing families in Alaska and British Columbia, this salmon is skinless and boneless.
Wild Tuna Quinoa Salad Ready-To-Eat Meal: These ready-to-eat meals combine 100% pole & line caught skipjack tuna with organic quinoa, sweet corn, zucchini and peas.
The nearest Whole Foods Market store can be found by visiting the “Where to Buy” section at www.wildplanetfoods.com. Wild Planet’s newest items can also be found on Amazon.com.