Article Category: National Seafood Month

National Seafood Month allows the U.S. West Coast  seafood community to promote its products, sustainable  fishing practices and the humanity behind each catch. For the U.S. seafood community, October is more than Halloween and pumpkin lattes. It’s a celebration of seafood and all it has to offer. And while many companies and organizations consider promoting seafood a year-long endeavor, they also view the heightened attention around National Seafood Month as a unique opportunity to raise awareness of seafood products, sustainable practices and the fishing families that make their livelihoods on what they catch. “When it comes to seafood, in October and beyond the message is health—personal health and ecological health that makes seafood available now and for future generations,” said...

A newly-branded marketing project called NW Sablefish launched in Seattle in mid-August with the hope of increasing awareness among U.S. consumers about sustainable, premium domestic sablefish. The project was developed through a unique collaboration of the non-profit Eat on the Wild Side, a handful of Northwest chefs and a group of sablefish harvesters. Backing is through the Saltonstall-Kennedy Grant Fund, a NOAA Fisheries-administered a grant competition that annually funds projects that lead to the promotion, development and marketing of U.S. fisheries. By highlighting the fishery’s sustainable management as well as its low impact fixed gear harvest methods, NW Sablefish is seeking to garner the attention of eco-conscious consumers. With little to no existing product messaging for ...