New Grant-Funded Marketing Project for Sablefish Launches
A newly-branded marketing project called NW Sablefish launched in Seattle in mid-August with the hope of increasing awareness among U.S. consumers about sustainable, premium domestic sablefish.
The project was developed through a unique collaboration of the non-profit Eat on the Wild Side, a handful of Northwest chefs and a group of sablefish harvesters. Backing is through the Saltonstall-Kennedy Grant Fund, a NOAA Fisheries-administered a grant competition that annually funds projects that lead to the promotion, development and marketing of U.S. fisheries.
By highlighting the fishery’s sustainable management as well as its low impact fixed gear harvest methods, NW Sablefish is seeking to garner the attention of eco-conscious consumers. With little to no existing product messaging for ...