Article Category: Case Study

Shipper-Carrier Relationships: A Pure Fishing Case Study

Shipper-Carrier Relationships: A Pure Fishing Case Study

Building trust and keeping communication fluid between shipper and carrier was what helped fishing tackle, lures, rods and reels provider Pure Fishing Inc. and global shipping company Ocean Network Express (ONE) weather the tumultuous environment that fractured other relationships between some marine businesses during the ups and downs of the pandemic and the logistics problems that ensued. At a March 1 session titled “Building Strategic Shipper-Carrier Relationships Amid Volatility: A Pure Fishing Case Study,” Pure Fishing Global Transportation Director Larry Gorsich and ONE North America Area Sales Manager Tad Knight talked about the working relationship between the two companies and how they were able to navigate the volatility in shipping goods during the pandemic. The conversation t...