Optimism Grows for Strong Bristol Bay Sockeye, Wild Alaska Pollock Markets
Markets are on the upswing, with potential for continuing growth, for Bristol Bay sockeye salmon and Alaska Pollock harvested in the Bering Sea. The two versatile, sustainable, protein packed wild-caught fish are popular with retail shoppers and diners from fast-food to fine dining restaurants.
Industry economists and marketers credit a combination of influences for the growth, ranging from the impact of the global COVID-19 pandemic to increased consumer understanding of how both species can easily be prepared at home, for a variety of hot and cold, simple and elegant meals.
This is due to an ongoing educational campaign to bring more wild Alaska seafood to the center of the plate. At the same time, more people dining out as the pandemic wanes in some areas of the country are choosing ...